Playbooks
Decision
Partners

Storylane for
Partners and resellers

Enable channel partners to effectively demonstrate your product's value.
Who’s it for
Partner managers, Channel teams, Alliance leads
Where it works
Partner portals, reseller training, co-selling activities, channel marketing
What you’ll achieve
Increased partner-sourced revenue, improved partner confidence, consistent messaging

Why it matters

Channel partners often struggle to effectively communicate your product's value without deep technical expertise or direct product access. Interactive demos provide consistent, compelling sales tools that partners can confidently use to drive revenue without extensive training.

Partners sell better when they can demo confidently. Interactive demos ensure your resellers deliver consistent, compelling product experiences without needing deep technical knowledge
Ranga Kaliyur
PMM, Storylane

Key takeaways

  • Create 8-12 step demos - Build focused experiences showcasing key value propositions with tooltips and hotspots for guidance
  • Enable customization - Allow partners to modify text, images, and branding to match their specific customer segments
  • Simplify distribution - Embed demos in partner portals with clear organization by use case, industry, or buyer persona 
  • Track partner usage - Generate unique links for each partner to monitor engagement and correlate with closed business

Implementation guide

Demo creation strategy

  • Build demos with 8-12 steps focusing on key value propositions rather than comprehensive feature tours
  • Use tooltips and hotspots to guide partners through important selling points and differentiators
  • Create intuitive navigation between screens that simulates live product experience
  • Include competitive positioning and clear differentiators to strengthen partner sales arguments

Customization capabilities

  • Enable partners to modify demo content using the Demo Editor for text, images, and copyright notices
  • Allow custom HTML additions for partners with specific technical requirements or branding needs
  • Include customizable sections where partners can add their logo, services, and unique value propositions
  • Provide co-branding opportunities that showcase both company brands appropriately

Partner portal integration

  • Embed demos directly in partner portals using Storylane's embedding features
  • Organize content by use case, industry vertical, or buyer persona for easy partner navigation
  • Create searchable demo libraries that partners can quickly access during sales conversations
  • Establish clear categorization system that matches partner sales processes and customer segments

Multi-format availability

  • Provide demos in various formats including embedded experiences, GIFs for email campaigns, and social media snippets
  • Create presentation-ready versions that partners can use during live sales meetings
  • Develop mobile-optimized versions for on-the-go partner sales activities
  • Offer downloadable resources for partners operating in low-connectivity environments

Partner engagement monitoring

  • Generate unique demo links for each partner or sales representative to track individual usage patterns
  • Monitor which partners actively use demos and correlate engagement with revenue generation
  • Analyze demo section performance to identify most effective content for partner training
  • Track customer engagement from partner-shared demos to measure effectiveness

Partner Link Examples: storylane.com/demo/partner?id=partner-acme&rep=john-smith storylane.com/demo/partner?id=partner-techcorp&vertical=healthcare

Continuous improvement

  • Establish regular feedback channels for partners to provide input on demo effectiveness
  • Gather suggestions for improvements based on real customer interactions and objections
  • Update demo content regularly with new features, messaging, and competitive information
  • Create quarterly review processes with top-performing partners to share best practices

1. Create partner-ready demos 

Build demos specifically designed for channel partner success:

  • Core structure: Create demos with 8-12 steps that showcase key value propositions, using tooltips and hotspots to guide partners through important features and selling points.
  • Customization options: Use the Demo Editor to enable partners to change text, images, copyright notices, and even add custom HTML to tailor the experience to their specific customer segments.
  • Linking and navigation: Build demos with intuitive linking between screens that simulate a live product experience, making it easy for partners to navigate during sales conversations.
  • Co-branding capabilities: Include customizable sections where partners can add their logo, value-added services, and unique selling points alongside your product demos.
  • Competitive positioning: Equip partners with clear differentiators and competitive comparisons to strengthen their sales arguments.

2. Strategic demo distribution 

Make demos easily accessible to your partner network:

  • Partner portal integration: Embed demos directly in your partner portal using Storylane's embedding features, organized by use case, industry, or buyer persona.
  • Multiple formats: Provide partners with various formats including embedded demos, GIFs for email campaigns, social media snippets, and presentation-ready versions.
  • Training materials: Include brief onboarding videos or guides showing partners how to effectively leverage the demos in different sales scenarios.
  • Regular updates: Establish a cadence for updating partner demos with new features, messaging, and competitive information to keep content fresh.

3. Track partner performance 

Measure and optimize the effectiveness of your partner program:

  • Individual tracking links: Generate unique demo links for each partner or sales rep to track usage patterns and performance metrics.
  • Usage analytics: Monitor which partners are actively using the demos and correlate with closed business to identify successful adoption patterns.
  • Engagement insights: Analyze which demo sections resonate most with prospects to continuously improve content and partner training.
  • Feedback mechanisms: Establish regular channels for partners to provide input on demo effectiveness and suggest improvements based on customer interactions.

4. Learnings and best practices

  • Avoid jargon and technical terminology that might confuse partners or their prospects
  • Create role-specific versions for different partner types (technical consultants vs. business developers)
  • Include clear next steps and call-to-action options that partners can customize
  • Develop industry-specific demo variations for partners with vertical focus
  • Schedule quarterly review sessions with top partners to gather feedback and share success stories

Advanced strategies

Partners sell better when they can demo confidently. Interactive demos ensure your resellers deliver consistent, compelling product experiences without needing deep technical knowledge
  • Avoid technical jargon - Use clear, accessible language that partners can confidently explain to their customers without deep product expertise
  • Create role-specific versions - Develop different demo variations for technical consultants versus business development representatives
  • Include clear next steps - Provide customizable CTAs that partners can adapt to their specific sales processes and customer needs
  • Develop industry-specific variants - Create targeted demo versions for partners focused on specific vertical markets or use cases