Why do you think this demo worked?

👉 Keep the tours narrative focused, using actual workflows within SentinelOne vs. clicking through every tab and setting.

I think the most important part of building tours isn’t what to include, it’s what to exclude. Keeping the tours focused and not too deep technically makes them suited to a broader audience.

How did you come up with the content for each step?

👉 Product Marketing collaborates with the Sales Engineering teams to translate their demo flows for products into tours. SEs are great storytellers and have the environments required to capture tours from. So we strongly partner with the SE team for the environment and demo flow, while PMM builds the messaging and experience to make it an effective tour that highlights key features and differentiation.

How did you decide which areas of the product to showcase in your demos?

👉 We have a broad AI security platform - so demoing the entirety of SentinelOne in a single product tour is almost impossible. We decided to create a tour for each product rather than an overall SentinelOne tour. Each product tour is broken into 3-4 key use cases. Where it makes sense, we combine use cases into an end-to-end experience. Again we try to keep it focused and highlight only the key use cases and workflows in the product NOT everything under the sun.

Check out the LinkedIn Story

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